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President's Message July 2009
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It’s half past July already. Vacation season is fast ending and back to school will soon be on the horizon. And with this summer season seeming to run at warm and cool as our customers/sales leads, now is the best time to prepare ourselves, and use some of our “down” time, by learning more about how to approach the fall season.
The new housing market is mired down, along with our stagnant economy. And our remodeling industry is poised for great potential to outpace new construction spending. Even with that “good” news, we have preparations to make. What with all the home improvement shows on television nowadays, many homeowners are very well armed with information. But one way we can prepare ourselves is to help them understand what products and services are available and qualify for energy tax credits.
The American Recovery Reinvestment Act (AARA) provides incentives for energy efficient investment in residential buildings. These energy tax credits can help us bring in more opportunities for business, and can help us “upsell” some items/services, and also allow homeowners to achieve added value to their projects.
And as we familiarize ourselves with what products/services qualify, such as building envelope, HVAC, and green services/renewable energy source items, we will be better prepared to market our skills/opportunities.
And speaking of marketing, your PRO Association is working to finalize our Fall Life, Home & Leisure Show in partnership with the Sylvania Chamber for this October. Meanwhile, don’t forget your PRO summer outings, which next on tap is our Mud Hens Outing. Hope to see you there.
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